Classic Advertising with the Southern Comfort Bar Guide

For years, adults have enjoyed drinking Southern Comfort liquor. Whether the liquor is added to a drink, or it is consumed on its own, Southern Comfort is guaranteed to warm up anyone on a cold night. One way that Southern Comfort was advertised was through catchy bar guides.

Southern Comfort bar guides were a huge advertising campaign for the company. The campaign, which ran in the 1960's, was a catchy way for Southern Comfort to reach its core adult drinkers. The bar guides came as a glossy mini magazine. They usually included colorful glossy sketched pictures of adults enjoying themselves while drinking Southern Comfort. In addition to the glossy sketches were prized drink recipes and toasts. Each bar guide contained about 12 pages, which was just perfect for the Southern Comfort company. They not only got their point across in a catchy and "to the point" fashion, but they were also making money from the sales of their advertisements. The bar guides were a success for the Southern Comfort company during this time. People could easily relate the bar guides to the Southern Comfort that they saw in the stores. After a few years, though, the Southern Comfort bar guides fizzled, and the bar guide advertising campaign was pulled.

Although the bar guide campaign is no more, there are many collectors that love to collect these pieces of Southern Comfort breweriana. The Southern Comfort bar guides are mostly found through online sales, and by those collectors that have held onto the advertising campaigns for all of these years. Those that have indeed held onto the bar guides truly have a piece of liquor advertising history. Southern Comfort was up against other companies at this time during the advertising Bar guide campaign, but it has proven evident that Southern Comfort truly hit the jackpot with their clever campaign.

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