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Vintage Portal Main >> Articles >> Breweriana
Vintage Beer Advertising on Sports Programs
Beer companies have come up with many innovative ways to advertise their
companies over time. Collectors young and old like to collect many
different forms of vintage breweriana. One of the many popular forms of
vintage beer advertising are with sports programs.
From the early days of sports programs handed out at sports events, beer
companies have jumped on the chance to reach thousands of individuals. With
clever ways to advertise, beer companies took their company logos and
special promotions to the front covers of sports programs. Beer companies
such as Budweiser and Old Style have often graced the covers of sports
programs. The programs, handed out at baseball games, football games,
basketball games, and other games, house advertisements and coupons for many
companies. The beer companies realize how many people that the
advertisements on the sports programs will reach, and always jump on it.
Along with the billboards and jumbo tron screens at sports events, the
programs are a sure fire way for the mass public to see the beer company
advertisements.
Older sports programs have been saved over the years by many collectors.
The programs, often preserved in plastic sleeves or otherwise, can be
kept and enjoyed for many years. Some collectors like to place a
collection of the beer advertisements and sports programs in shadow boxes,
which makes for an elegant and safe way to display the sports programs as
well.
Beer companies have made successful waves by advertising their companies on
sports programs, which they continue to do to this very day. With excited
fans eager to have a good time and drink beer, nothing can go wrong! The
extra little push of advertisements from the beer companies cannot hurt
either! With sports and beer, the combination is sure to be a hit!
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